Are you being found?
If people can't find you, they can't hire you. Visibility is the one area that can be measured completely. That's why everything starts here.
Free · Answer within 48 hours
Free · Answer within 48 hours
People search on Instagram, TikTok and YouTube the way they search on Google, and whoever shows up gets found without paying for every click. For smaller businesses this is the biggest lever there is: reach costs consistency here, not ad budget.
01The cheapest channel you have
A post costs time, not media budget, and can still reach more people than a paid ad. No other channel lets a small business keep up with big budgets like this.
02Search terms belong in the video
Titles, on-screen text, spoken words: the platforms index what is said and shown. If your keywords only live in the caption, you're hiding them.
03One topic, visibly owned
Accounts that work one field consistently show up in the platform's search. Randomness doesn't. Search rewards those who stand for something.
04Your profile is the landing page
Whoever arrives through search decides on your profile: name, first line, link. Three lines decide whether a discovery becomes a contact.